Massimo Zanetti Beverage USA Coffee Recall

Massimo Zanetti Beverage USA Coffee Recall: In March 2025, Massimo Zanetti Beverage USA (MZ) voluntarily recalled coffees, a move that swiftly became one of the top beverage industry food safety topics of the day. The problem was a mislabeled product that was referred to as “decaf” which may have contained caffeine bases for those who are health-conscious or decaf themselves for lifestyle reasons.

The recall remains of interests as no one reported anyone getting sick, but it still put a spotlight on the fact that even large and well-known manufacturers of coffee can have some labeling issues. The incident is now considered a model of how digital recalls should be conducted henceforth and is widely termed as “Ideal”.

This comprehensive overview aims to explain the cause of the recall, the list of coffee products involved, possible ill health effects, what Massimo Zanetti Beverage USA is doing to fix the issue and what the consumer needs to do if the product was purchased.

Why the Massimo Zanetti Beverage USA Coffee Recall was Triggered?

Massimo Zanetti Beverage USA Coffee Recall

The recall of Massimo Zanetti Beverage USA coffee products began on March 13, 2025, because of a problem of mislabelling of one of the company’s private label products.

The product affected was sold as decaffeinated, but through internal quality checks, it may be found to contain the caffeine of normal “coffee”. This might seem of little concern to everyday coffee drinkers, but it can be essential to those who intentionally avoid caffeine due to their medical, pregnancy or medication uses and conditions or other sleep disorders.

The U.S. Food and Drug Administration (FDA) said it deemed the event to be a Class II recall in which the product had the potential to cause temporary or medically-reversible adverse health consequences with a low likelihood of severe harm in the long-term.

Most important aspect is the fact that this was not a contamination issue. No bacteria, toxins, mold or foreign objects reported. The issue was a straightforward one: the incorrect labelling of a product (i.e., decaf even though it contained caffeine).

This is important because it changes the risk paradigm from general food safety into health risk sensitivity, and creates a new category of consumers that rely on adequate caffeine information, such as through labelling.

Coffee Log: The product recalls and how to identify the affected coffee.

Consumers are encouraged to thoroughly consider the packaging information as a way to check if they have bought the product that was recalled.

Official Recalled Product Information

Product Detail
Our Family Traverse City Cherry Artificially Flavored Light Roast Ground Coffee

Package Size
12 oz (340g)

UPC Code
0 70253 11080 1

Best Before Date
August 3, 2025 (080325)

Number of bags affected (-692)
~4,152 bags

Name of the manufacturer
Massimo Zanetti Beverage USA

Distributor
SpartanNash Company

This is a recall of the actual manufacture batch. Other Our Family coffees (such as flavored or non-decaf coffees) did not have any impact.

To Make Sure Your Coffee Bag is in Good Shape.

Make sure to search for these symbols:

• Cherry flavor designation
• Green Tea® that is clearly labelled as “Decaf”.
• UPC: 0 70253 11080 1
• Best Before: 080325

If the following information matches, you may have received a recipe that includes coffee in the recall.

States impacted by the Recall.States that were hit by the Recall.

Massimo Zanetti Beverage USA Coffee Recall

The brand Our Family is making private-label coffee in the U.S., and about 15 States were reportedly affected by the recall.

Affected States List

• Colorado
• Iowa
• Illinois
• Indiana
• Kansas
• Kentucky
• Michigan
• Minnesota
• North Carolina
• North Dakota
• Nebraska
• Ohio
• South Dakota
• Wisconsin
• Wyoming

Immediately pull the affected products from store shelves, retailers in these states were ordered to do so.

Most Stores responded promptly, thus minimizing the potential for further consumer exposure.

What The Recalled Coffee Can Cause.The Recalled Coffee’s associated Health Risk.

Because the problem dealt with “unexpected” exposure to caffeine, any health risks depend entirely on the person who consumed the product.

For many people, excess caffeine consumption may just cause slight discomfort. The effects can be more severe for other people, particularly those supervised by a doctor who recommend that they steer clear of stimulants.

The side effects of an unexpected caffeine intake may be as follows:

These are some of the common symptoms that may be experienced:

• Jitteriness
• Restlessness
• Increased heart rate
• Difficulty sleeping
• Anxiety or nervousness
• Digestive discomfort
• Headaches
• Elevated blood pressure

What are the highest risk groups?

The recall is particularly of interest to:

• Pregnant individuals
• Individuals who have a heart illness
• People with anxiety disorders
• People who have insomnia and sleep disorders
• People who use stimulant sensitive drugs.
• Individuals who are sensitive to caffeine:

Low and occasional caffeine may interfere with medical treatment plans and/or provoke symptoms in vulnerable groups.

Thankfully, there were no reports of illness or hospitalizations, indicating a timely detection before more damage was done.

If the coffee you bought is the subject of the recall, here’s what you should do.

The cherry decaf to which we refer as Our Family is actually one that we bought at Traverse City Cherry which was recalled. It is important to note this is a cherry decaf and to check your bag for the recall details.

Recommended Consumer Actions

• Inspect food containers right away.Open food packages to check them immediately.

Find and compare products:

• Product name
• UPC code
• Best-before date
• You may return it for a complete refund.

With the official recall, most shops accepted returns, whether or not a receipt had been issued with it.

• Discard It Safely

If this is not a convenient option, it can be disposed of.

• If necessary, talk with a Healthcare Provider.

If you do drink the coffee and have unusual symptoms, particularly heart palpitations or incorrect feelings in the heart or high anxiety, please seek medical advice.

Reporting of adverse reactions by consumers was also encouraged with the FDA MedWatch program.

Massimo Zanetti Beverage USA’s M2 Response to the Recall

Favorable light has been shed on the incident by the quick and transparent response made by the company itself.

Massimo Zanetti Beverage USA:

• Voluntarily initiated the recall
• Cooperated completely with FDA
• Issued public statements
• Sought to correct inconvenience to the customers.
• Proved to be self-limited
• Improved internal quality assurance measures

The company noted it was not a labelling issue or contamination safety concern, but only an accuracy of labelling problem.

The recall is deemed resolved by 2026, with no expansions, no secondary recalls and no related health incidents.

About Massimo Zanetti Beverage USA

Knowing the company involved in the recall gives insights into the event.

Massimo Zanetti Beverage USA is a North American giant coffee producer and a member of Ulivo Group, the global coffee group with its headquarters in Milano and currently the leading Integrated Water Management (IWM) company globally.

Company Highlights

• Headquarters: Suffolk/Portsmouth, Virginia
• Employees on multiple countries around the world
• Vertically integrated coffee production
• Went to school in Kauai, Hawaii where he owned a coffee plantation
• Advanced roasting facilities
• Private label and branded production of coffee.

Major Brands Associated with the Company

• Segafredo Zanetti
• Chock full o’Nuts
• Hills Bros.
• Our Family private label products
• A wide range of coffee lines is offered, such as foodservice lines and office coffee lines.

In their farm-to-cup system of oversight, they have control over:

• Coffee sourcing
• Roasting
• Packaging
• Distribution
• Quality assurance

That vertical integration is this is where the quick tracing and isolating of the defective product batch can be explained.

Business knowledge gained from the 2025 Coffee Recall.

The recall also shed light on the problems and worries of the modern food and beverage industry.

Highly-advanced production systems can have:

• Label switching
• Packaging line errors
• Human oversight failures
• Batch identification mistakes

The complexity increases in private label manufacturing due to the fact that several different brands of products may be produced on the same manufacturing equipment.

Positive Takeaways

It was demonstrated that:

• Avoiding fatigue allows recall systems to be effective.
• Response time is faster with retail inventory tracking.
• The capabilities of consumer notification networks continue to grow.
• FDA classifications give obvious guidance to the public.

The recall was the result of early detection and they knew what to do to make it a good thing to happen rather than a crisis.

Modern insights into staying safe as a coffee lover in 2026.Staying safe – how coffee consumers can do it in 2026.

It’s rare for there to be food recalls, but when they happen, it’s better if you know what’s going on.

This is a useful guide to create a safe practice routine when using coffee.

• Double-check decaf labels
• Keep an eye on FDA Recall notifications
• Return receipts if possible
• Purchasing from reputable stores.
• Drink coffee prior to the dates of freshness
• Serve packaging until ready to eat.

How Caffeine can be harmful for certain people:

• If their doctor is very important, they should steer clear of foods and beverages that contain caffeine.
• Purchase coffee that’s single-origin whole bean.
• Purchase from reputable brands known to have rigorous quality control procedures.
• If necessary, use home caffeine test strips to determine the level of caffeine in the product.
• Ask manufacturers any questions about the products

Being accurate is crucial when the health of a person is at stake.

Brian’s talk will discuss the latest industry developments in establishing a food safety and labelling language for tomorrow.

The 2025 recall spurred increased investments throughout the coffee industry in improved prevention.

Emerging Innovations in 2026

AI-Powered Label Verification

Now all labels are scanned in real time by automated labeling cameras and machine learning.

Smart Batch Traceability

Digital tracking patches Products to specific Production Runs instantly.

Automated Packaging Validation

Pre-shipment packing content checks using sensors.

Blockchain Supply Chain Transparency

Some manufacturers today provide end-to-end traceability from farm to store shelf.

These can help minimise the chance of further mislabelling; and increases the speed of recall in problem situations.

Conclusion: Implications for consumers of the Massimo Zanetti Beverage USA Recall

The Massimo Zanetti Beverage USA recall was a Class II – Mislabeling recall for a single batch of Keeping up with the Jones’ Our Family Traverse City Cherry Artificially Flavored Decaf Light Roast Ground Coffee.

The problem wasn’t contamination, it was what it calls an “unexpected” exposure to caffeine in the product, and it’s all been dealt with swiftly with the good cooperation and coordination of the FDA, the retailers and the company with transparency in the company’s communication.

The main ones for consumers are quite simple:

• It is always important to consult the label for products.
• Get updates when products recall is issued.
• Pay Attention to the Caffeine Labeling Information!
• Check official sites from the FDA for changes.

The incident proved that coffee’s trusted manufacturers like Massimo Zanetti Beverage USA should never stop striving to enhance their quality system.

Coffee shouldn’t be ambiguous, it should be comforting. Keep up to date to keep every cup safe.

Frequently Asked Questions on Coffee Recall issued by Beverage USA (Massimo Zanetti)

What kind of coffee was recalled?

Our Family Cherry Artificially Flavored Decaf Light Roast Ground Coffee (12 oz.).

How was the coffee connected to being dangerous?

Not generally harmful, but can be a problem for those who are sensitive to caffeine.

3. Any sicknesses noted?

No illnesses so far have been associated with the recall.

4. Can I still get a refund in 2026?

Ask the seller – most have time restrictions on their recall refunds.

5. How do I get official update information on recalls?

Go to FDA.gov and check the recall database for the most up-to-date information.